Chapter 2 Resource Page
The Chapter 2 Resource page was designed to supplement the Avante Bootcamp curriculum. The following content gives cohort members a chance to see real-world examples of businesses in different industries, with different customers, and different approaches to solving problems. Take the time to watch the following interviews, download content, and more!
Avante Community
The community space is the best way to connect with Avante graduates, other founders, and mentors. Get exclusive content, discover courses, and more. Explore
Customer Interview Resources ⬇️

Customer Feedback Tracker
Use this tracker to record insights from customer interviews. Identify patterns, common pain points, and feedback trends to inform product or service development. Download here

Customer Interview Examples
This document shows a few examples of customer interviews and what information is important to collect. Download here

Customer Interview Templates
Use these templates to conduct effective interviews with your customers based on the “Mom Test” method. Download here

Customer Persona Templates
This template helps you identify customer personas Download here
Mom Test Training
The Mom Test is an excellent guide for startups and entrepreneurs looking to get valuable, unbiased feedback from their customers. This video explains the main points from the book in a digestible format. Watch here
Asia Orangio Interview Example
Asia Orangio is an expert at conducting interviews and getting valuable feedback from her customers. Using the Mom-Test method and her own style, Asia conducts a live interview with an audience member on stage. Watch here
Shannon Castillo Interview
Shannon Castillo is a commercial real estate broker and a co-founder of the longest running co-working space in Tennessee, Spark Plaza. She specializes in helping businesses find their perfect space and is a passionate advocate for mainstreet businesses. Watch here
Pitch Course
This pitch course was designed to help founders confidently pitch their businesses. Even if you aren’t looking for venture capital in your business, the process of pitching helps you identify language and messaging that connects with your customers. Join the course
Clubhouse Case Study
Learn more about Clubhouse and how they “reached” main stream adoption in a complicated industry. Download here

Avante Business Model Canvas
The Avante Business Model Canvas helps entrepreneurs map out a business idea and quickly identify strengths, gaps, or areas for improvement. Download here
Looking for something specific? We are continually updating resources and would love to include your ideas! Feel free to email support@launchavante.com with your feedback, thoughts, and suggestions.